Music demos, stand-up sets, workout footage, foot photos and DMs. The celebrities on OnlyFans are doing far more — and far less — than the name suggests.
The assumption about celebrities on OnlyFans is uniform, and usually wrong. For a large share of the famous names who’ve opened accounts, the content isn’t explicit at all — it’s music demos, comedy sets, behind-the-scenes footage, and, in a few memorable cases, feet. The platform’s biggest open secret is how much of what its stars post has nothing to do with sex.
OnlyFans built its reputation on adult content, but the celebrities who joined quietly turned it into something broader: a direct-to-fan channel for whatever they want to sell, on their own terms. The result is a roster of global names using one platform for wildly different things. Here’s what they’re actually posting, and why.
The musicians: demos and behind-the-scenes
Musicians were among the first to see the point. Cardi B joined in 2020 to give fans a raw look at the making of her “WAP” video, and DJ Khaled and Fat Joe used their pages for motivational content, as Deccan Herald recounted in a survey of celebrity accounts.
For a musician, OnlyFans is a way to share unreleased material and creative process directly with superfans, bypassing both the record label and the algorithm. The product is exclusivity, not explicitness — a backstage pass sold by subscription.
The athletes: access, not nudity
Athletes brought a similar logic and a blunter financial motive. Tennis player Nick Kyrgios opened a page promising behind-the-scenes access, gaming and tattoos rather than anything racy, Pride reported, and former UFC fighter Paige VanZant has said she earned more in a single day on the platform than in six years of professional MMA.
For athletes in under-paying sports, the appeal is obvious and has nothing to do with the platform’s reputation: it’s a direct income stream and a fan-access channel that pays better than the sport did. The format is incidental. The paycheck and the autonomy are the point.
The comedians and the genuinely niche
Then it gets eclectic. Comedian Whitney Cummings has posted stand-up on the platform for around $10 a month, and Harry Potter actress Jessie Cave opened a deliberately non-sexual page built around hair content, per Deccan Herald.
And in the most-quoted case of all, pop star Lily Allen sells foot photos for $10 a month — and noted, with evident satisfaction, that she earns more from roughly a thousand subscribers than from nearly eight million monthly Spotify listeners, as Bored Panda reported, citing Variety. The lesson there isn’t really about feet. It’s about the economics underneath.
The direct-income economics
Allen’s math is the whole story in miniature. Streaming pays fractions of a cent per play; a direct subscription pays in full, every month, from people who actively chose to hand it over. That gap is why global stars keep arriving.
US fans alone spent an estimated $2.63 billion on OnlyFans in 2025, AOL reported, citing OnlyGuider, and a famous name converts an existing audience into paying subscribers faster than almost anyone starting cold. Some stars have been candid that the reason is simply money: Drea de Matteo of “The Sopranos” has said openly that she joined to support her family, per Deccan Herald’s reporting. For her, and for plenty of others, the platform is just the highest-paying place to meet their own fans.
The catch: even fame has to do the work
Fame is a head start, not a guarantee. On OnlyFans, direct messages drive 69.74% of all creator revenue, The Globe and Mail reported, citing an OnlyGuider study — which means the money comes from ongoing, direct interaction, not from a famous name alone.
That’s why several high-profile celebrity accounts went quiet after the initial splash; Cardi B, among others, stopped updating her page. A star can pull a crowd on day one. Keeping that crowd requires the same relationship work every creator faces, and not every celebrity wants a second full-time job. The name opens the door. It doesn’t do the job behind it.
How to tell who’s actually there
Because celebrity accounts come and go — and impersonators are common — verifying who genuinely has a page, and whether it’s still active, happens off the platform. OnlyFans publishes no directory of its own, so an external index of the celebrities who’ve opened pages is how fans confirm a star’s real, current page rather than a fake. It’s the closest thing the ecosystem has to an authoritative “who’s actually on here” list.
The caveats
Read the numbers carefully. The earnings figures in this space are largely self-reported and rarely independently audited, so treat specific dollar amounts skeptically. Celebrity participation is volatile — stars join, pause and leave — so any roster is a snapshot rather than a fixed list. OnlyGuider’s figures are modelled estimates. And this covers only public figures who chose to join and to talk about it openly; it says nothing about anyone who hasn’t, and shouldn’t be read to.